Case studies – Forsythe / Frankendesign

Alignment Case studies Collaboration Direction End-to-end Featured Leadership Management Process Product design Proof of concept Requirements Research Scope Strategy

Case study: Food as medicine

As North America’s largest retailer with locations serving remote and underserved communities, Walmart stores are often a great resource, if not only resource, for products...

Bits and pieces Case studies E-commerce Product design UI UX

Case Study: Offer page redesign—the devil in the details

Over-design it…under-design it…how many different ways could we cue attributes, details, redemption type? Quantity can lead to quality and that's where this page redesign of...

Alignment Case studies Collaboration Direction Featured Graphic design Inspiration Leadership Strategy

Team building: Design Union, the brand

Our newly unified design team was initially seen as intimidating and bureaucratic to the rest of the organization. To better broadcast our intent, we created...

Alignment Case studies Collaboration Direction E-commerce End-to-end Feature release Featured Innovation Leadership Product design Proof of concept Requirements Research Scope Strategy UI UX

Case study: Groupon’s two-sided marketplace

Research continually pointed to convenience being a determining conversion factor for consumers. Groupon pursued growth through expanded value-adds on top of their existing discounts. But...

Alignment Case studies Collaboration Direction E-commerce End-to-end Feature release Innovation Leadership Process Product design Proof of concept Requirements Research Scope Strategy UI Uncategorized UX

Case study: Guided browse uncovers intent

For this project, I partnered with our Executive PM to lead the vision with a team of Sr. PMs; engineers for desktop, touch, iOS, and...