For this project, I partnered with our Executive PM to lead the vision with a team of Sr. PMs; engineers for desktop, touch, iOS, and Android platforms; user research; content strategy; and two product designers. After presenting our findings to executive leadership and aligning business goals, we roadmapped a year of OKRs and feature releases.

Our Things To Do team was seeing data showing customers spending a lot of time browsing but not converting. We proposed some research to find out more about our missed opportunities.

We discovered that while our customers enjoy the hunt and see new things to try, they expect results to be relevant beyond pricing. With design leadership, we honed in on more organic ways to search and browse incorporating filters, collections, and personalization to allow equally relevant consumer needs to be targeted, reducing search fatigue and delivering more relevant inventory sooner. 

After reflecting on our personas and competitive audits, we included UGC and gamification in our prototype to provide rewards for repeat engagement. And after positive user research and reads on specific features for quick wins, engineers took it upon themselve to prove the technology before feature releases were even proposed—now that’s buy-in.