Our newly unified design team was initially seen as intimidating and bureaucratic to the rest of the organization. To better broadcast our intent, we created an internal brand with a mark rooted in motion, flexibility, and dimensionality with a keen focus on the union within our name. We took on a thorough branding exercise auditing forms and ideas and contributing our individual styles, tastes, and flair.

By humanizing the mark, using consistent templates, and redefining our union as a shared language we invited collaboration and engagement from other teams and inspired design-informed leadership across the organization. I led our design team through empowerment workshops to promote a brand of trust and collaboration within the organization. We further rooted ourselves in teamwork and camaraderie with Groupon outings and swag. Stereotypes aside, designers love shiny things.