Questioning the answer
While auditing for a new feature expression throughout the user journey, one key problem stood out. Our new inventory surfaced in map view was easily...
Design Union, the brand
Our newly unified design team was initially seen as intimidating and bureaucratic to the rest of the organization. To better broadcast our intent, we created...
Groupon’s two-sided marketplace
Research continually pointed to convenience being a determining conversion factor for consumers. Groupon pursued growth through expanded value-adds on top of their existing discounts. But...
Guided browse for our Things To Do vertical
For this project, I partnered with our Executive PM to lead the vision with a team of Sr. PMs; engineers for desktop, touch, iOS, and...
Design principles
A design team of 30+ needs a guiding set of principles. To provide design leadership to an organization of 3,000+, those design principles need to...
Convenience inventory
Many Groupon products were incentivized to consumers through convenience. Bookable inventory offered merchants reliable business and yield management. For Groupon, the challenge was to change...
Manufactured inventory
Deal density is a big deal for a hyper-local marketplace. On a map view especially, it becomes even more clear where sales are a challenge...