Case Study – Forsythe / Frankendesign

Alignment Case studies Collaboration Direction End-to-end Leadership Management Process Product design Proof of concept Requirements Research Scope Strategy

Food as medicine

As North America’s largest retailer with locations serving remote and underserved communities, Walmart stores are often a great resource, if not only resource, for products...

Bits and pieces Case studies Product design UI UX

Offer page redesign—the devil in the details

Over-design it…under-design it…how many different ways could we cue attributes, details, redemption type? Quantity can lead to quality and that's where this page redesign of...

Alignment Case studies Collaboration Direction End-to-end Feature release Innovation Leadership Product design Proof of concept Requirements Research Scope Strategy UI UX

Groupon’s two-sided marketplace

Research continually pointed to convenience being a determining conversion factor for consumers. Groupon pursued growth through expanded value-adds on top of their existing discounts. But...

Alignment Case studies Collaboration Direction End-to-end Feature release Innovation Leadership Process Product design Proof of concept Requirements Research Scope Strategy UI Uncategorized UX

Guided browse for our Things To Do vertical

For this project, I partnered with our Executive PM to lead the vision with a team of Sr. PMs; engineers for desktop, touch, iOS, and...