Seth said…
We built this universe, this technology, these connections, this society, and all we can do with it is make junk. All we can do with...
Design principles
A design team of 30+ needs a guiding set of principles. To provide design leadership to an organization of 3,000+, those design principles need to...
Convenience inventory
Many Groupon products were incentivized to consumers through convenience. Bookable inventory offered merchants reliable business and yield management. For Groupon, the challenge was to change...
Health dashboard
With a brand refresh in progress and new flagship stores opening, Walgreens was promising to be more than just your corner pharmacy. Whether from home,...
Digital mysticism
Witnessing a design culture drowning in quantitative data while management ditched demands of actual creativity, I took this presentation on the road to invigorate the...
Greenlighting
Cinimeo was a start-up proof-of-concept that drove backing for the greenlighting films through tiers of audience submissions and data analysis for studios and investors. This...
Global hospitality
Buuteeq was a hospitality booking, inventory tracking, and marketing startup specializing in unique global stays. The challenge was to launch a beta application that translated...
Hey, we know you…
White Pages had become a B2B data supplier. But they were intrigued by the possibilities of using data for consumer-facing networking opportunities and building an...
Nothing micro about Microsoft
Searching Microsoft is like scanning the known universe for a moon—you want a specific moon but what planet does it revolve around in what solar...
Back’log
What happens when you discover an external hard drive from 10 years ago? If you're a graphic designer, you find a random assortment of things...