UX – Forsythe / Frankendesign

Case Study: Offer page redesign—the devil in the details

Over-design it…under-design it…how many different ways could we cue attributes, details, redemption type? Quantity can lead to quality and that's where this page redesign of...

Alignment Bits and pieces Collaboration Direction Leadership Management Process Product design Quick wins Scope UI UX

Ways of working: Questioning the answer

While auditing for a new feature expression throughout the user journey, one key problem stood out. Our new inventory surfaced in map view was easily...

Alignment Case studies Collaboration Direction E-commerce End-to-end Feature release Innovation Leadership Product design Proof of concept Requirements Research Scope Strategy UI UX

Case study: Groupon’s two-sided marketplace

Research continually pointed to convenience being a determining conversion factor for consumers. Groupon pursued growth through expanded value-adds on top of their existing discounts. But...

Alignment Case studies Collaboration Direction E-commerce End-to-end Feature release Innovation Leadership Process Product design Proof of concept Requirements Research Scope Strategy UI Uncategorized UX

Case study: Guided browse uncovers intent

For this project, I partnered with our Executive PM to lead the vision with a team of Sr. PMs; engineers for desktop, touch, iOS, and...

Alignment Design system E-commerce Feature release Product design Requirements Research UI UX

Convenience inventory

Many Groupon products were incentivized to consumers through convenience. Bookable inventory offered merchants reliable business and yield management. For Groupon, the challenge was to change...

Collaboration CX End-to-end Product design Research SaaS Startup UI UX

Global hospitality

Buuteeq was a hospitality booking, inventory tracking, and marketing startup specializing in unique global stays. The challenge was to launch a beta application that translated...

Alignment CX Design system Product design Strategy UI UX

Nothing micro about Microsoft

Searching Microsoft is like scanning the known universe for a moon—you want a specific moon but what planet does it revolve around in what solar...

Alignment Bits and pieces Design system Product design Requirements UI UX

Orbitz launch and v2

With travel and hospitality strong in our portfolio, our newly formed interactive design agency took on delivery of the end-to-end experience for the yet-to-launch orbitz.com....

Alignment Collaboration CX Design system Direction End-to-end Feature release Leadership Process Product design Proof of concept Requirements Research Scope Strategy UI UX

Manufactured inventory

Deal density is a big deal for a hyper-local marketplace. On a map view especially, it becomes even more clear where sales are a challenge...