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Forsythe / Frankendesign

Director. Designer. Manager. Mentor.
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Alignment Case studies Collaboration Direction E-commerce End-to-end Feature release Innovation Leadership Process Product design Proof of concept Requirements Research Scope Strategy UI Uncategorized UX

Case study: Guided browse uncovers intent

For this project, I partnered with our Executive PM to lead the vision with a team of Sr. PMs; engineers for desktop, touch, iOS, and...
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Alignment Collaboration Direction Inspiration Leadership Management Process Research Soft skills Strategy Uncategorized

Team building: Design principles

A design team of 30+ needs a guiding set of principles. To provide design leadership to an organization of 3,000+, those design principles need to...
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  • Case study: Food as medicine
  • Design for access and dignity
  • Innovation down the drain
  • Case Study: Offer page redesign—the devil in the details
  • Ways of working: Questioning the answer
  • Manage process, mentor people
  • Team building: Design Union, the brand
  • Case study: Groupon’s two-sided marketplace
  • Case study: Guided browse uncovers intent
  • Beyond the whiteboard
  • Seth said…
  • Team building: Design principles
  • Convenience inventory
  • Health dashboard
  • Digital mysticism
  • Greenlighting
  • Global hospitality
  • Connecting neighbors through White Pages’ data
  • Nothing micro about Microsoft
  • Back’log

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Michael's creative vision and collaborative visual design processes inspire teams to stretch beyond stale methods. He's a change agent and a leader with passion and talent.

Shiloh Grace, VP of UX Strategy

Michael is an outstanding creative director with excellent insights into how people engage with information. He is a patient leader who is able to articulate a unique vision.

Jeff Stein, Sr Front End Developer

Easy and enthusiastic endorsement for Michael! He's first rate in his field; strong creative instincts and experience, a good eye for direction, and able to deliver.

Patrick Miller, VP of Product Development

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Leadership case studies (PDF)
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