Offer page redesign—the devil in the details
Over-design it…under-design it…how many different ways could we cue attributes, details, redemption type? Quantity can lead to quality and that's where this page redesign of...
Questioning the answer
While auditing for a new feature expression throughout the user journey, one key problem stood out. Our new inventory surfaced in map view was easily...
Groupon’s two-sided marketplace
Research continually pointed to convenience being a determining conversion factor for consumers. Groupon pursued growth through expanded value-adds on top of their existing discounts. But...
Guided browse for our Things To Do vertical
For this project, I partnered with our Executive PM to lead the vision with a team of Sr. PMs; engineers for desktop, touch, iOS, and...
Convenience inventory
Many Groupon products were incentivized to consumers through convenience. Bookable inventory offered merchants reliable business and yield management. For Groupon, the challenge was to change...
Health dashboard
With a brand refresh in progress and new flagship stores opening, Walgreens was promising to be more than just your corner pharmacy. Whether from home,...
Global hospitality
Buuteeq was a hospitality booking, inventory tracking, and marketing startup specializing in unique global stays. The challenge was to launch a beta application that translated...
Nothing micro about Microsoft
Searching Microsoft is like scanning the known universe for a moon—you want a specific moon but what planet does it revolve around in what solar...
Orbitz launch and v2
With travel and hospitality strong in our portfolio, our newly formed interactive design agency took on delivery of the end-to-end experience for the yet-to-launch orbitz.com....
Manufactured inventory
Deal density is a big deal for a hyper-local marketplace. On a map view especially, it becomes even more clear where sales are a challenge...