Research – Forsythe / Frankendesign

Alignment Collaboration Direction End-to-end Leadership Management Process Product design Proof of concept Requirements Research Scope Strategy

Food as medicine

As North America’s largest retailer with locations serving remote and underserved communities, Walmart stores are often a great resource, if not only resource, for products...

Alignment Collaboration Direction End-to-end Feature release Innovation Leadership Product design Proof of concept Requirements Research Scope Strategy UI UX

Groupon’s two-sided marketplace

Research continually pointed to convenience being a determining conversion factor for consumers. Groupon pursued growth through expanded value-adds on top of their existing discounts. But...

Alignment Collaboration Direction End-to-end Feature release Innovation Leadership Process Product design Proof of concept Requirements Research Scope Strategy UI Uncategorized UX

Guided browse for our Things To Do vertical

For this project, I partnered with our Executive PM to lead the vision with a team of Sr. PMs; engineers for desktop, touch, iOS, and...

Alignment Collaboration Direction Inspiration Leadership Management Process Research Strategy Uncategorized

Design principles

A design team of 30+ needs a guiding set of principles. To provide design leadership to an organization of 3,000+, those design principles need to...

Alignment Design system Feature release Product design Requirements Research UI UX

Convenience inventory

Many Groupon products were incentivized to consumers through convenience. Bookable inventory offered merchants reliable business and yield management. For Groupon, the challenge was to change...

Alignment Collaboration Direction Graphic design Innovation Leadership Process Product design Requirements Research Scope Strategy UI

Health dashboard

With a brand refresh in progress and new flagship stores opening, Walgreens was promising to be more than just your corner pharmacy. Whether from home,...

Alignment Collaboration CX Design system Direction End-to-end Product design Proof of concept Research Strategy

Greenlighting

Cinimeo was a start-up proof-of-concept that drove backing for the greenlighting films through tiers of audience submissions and data analysis for studios and investors. This...

Collaboration CX End-to-end Product design Research UI UX

Remote hospitality

Buuteeq was a hospitality booking, inventory tracking, and marketing startup specializing in unique global stays. The challenge was to launch a beta application that translated...

Alignment Collaboration CX Design system Direction End-to-end Feature release Leadership Process Product design Proof of concept Requirements Research Scope Strategy UI UX

Manufactured inventory

Deal density is a big deal for a hyper-local marketplace. On a map view especially, it becomes even more clear where sales are a challenge...