Proof of concept – Forsythe / Frankendesign

Alignment Case studies Collaboration Direction End-to-end Leadership Management Process Product design Proof of concept Requirements Research Scope Strategy

Case study: Food as medicine

As North America’s largest retailer with locations serving remote and underserved communities, Walmart stores are often a great resource, if not only resource, for products...

Alignment Case studies Collaboration Direction E-commerce End-to-end Feature release Innovation Leadership Product design Proof of concept Requirements Research Scope Strategy UI UX

Case study: Groupon’s two-sided marketplace

Research continually pointed to convenience being a determining conversion factor for consumers. Groupon pursued growth through expanded value-adds on top of their existing discounts. But...

Alignment Case studies Collaboration Direction E-commerce End-to-end Feature release Innovation Leadership Process Product design Proof of concept Requirements Research Scope Strategy UI Uncategorized UX

Case study: Guided browse uncovers intent

For this project, I partnered with our Executive PM to lead the vision with a team of Sr. PMs; engineers for desktop, touch, iOS, and...

Alignment Collaboration CX Design system Direction End-to-end Product design Proof of concept Research Startup Strategy

Greenlighting

Cinimeo was a start-up proof-of-concept that drove backing for the greenlighting films through tiers of audience submissions and data analysis for studios and investors. This...

Alignment Collaboration CX Design system Direction End-to-end Feature release Leadership Process Product design Proof of concept Requirements Research Scope Strategy UI UX

Manufactured inventory

Deal density is a big deal for a hyper-local marketplace. On a map view especially, it becomes even more clear where sales are a challenge...