Product design – Forsythe / Frankendesign

Alignment Case studies Collaboration Direction End-to-end Leadership Management Process Product design Proof of concept Requirements Research Scope Strategy

Case study: Food as medicine

As North America’s largest retailer with locations serving remote and underserved communities, Walmart stores are often a great resource, if not only resource, for products...

Alignment Collaboration CX Direction End-to-end Inspiration Leadership Management Process Product design Strategy

Design for access and dignity

I joined the world’s largest retailer to manage talented teams of UX designers challenged to steer informed customers to choices that fulfill wellness needs. I...

Bits and pieces Case studies E-commerce Product design UI UX

Case Study: Offer page redesign—the devil in the details

Over-design it…under-design it…how many different ways could we cue attributes, details, redemption type? Quantity can lead to quality and that's where this page redesign of...

Alignment Bits and pieces Collaboration Direction Leadership Management Process Product design Quick wins Scope UI UX

Ways of working: Questioning the answer

While auditing for a new feature expression throughout the user journey, one key problem stood out. Our new inventory surfaced in map view was easily...

Alignment Case studies Collaboration Direction E-commerce End-to-end Feature release Innovation Leadership Product design Proof of concept Requirements Research Scope Strategy UI UX

Case study: Groupon’s two-sided marketplace

Research continually pointed to convenience being a determining conversion factor for consumers. Groupon pursued growth through expanded value-adds on top of their existing discounts. But...

Alignment Case studies Collaboration Direction E-commerce End-to-end Feature release Innovation Leadership Process Product design Proof of concept Requirements Research Scope Strategy UI Uncategorized UX

Case study: Guided browse uncovers intent

For this project, I partnered with our Executive PM to lead the vision with a team of Sr. PMs; engineers for desktop, touch, iOS, and...

Alignment Design system E-commerce Feature release Product design Requirements Research UI UX

Convenience inventory

Many Groupon products were incentivized to consumers through convenience. Bookable inventory offered merchants reliable business and yield management. For Groupon, the challenge was to change...

Alignment Collaboration Direction Graphic design Innovation Leadership Process Product design Requirements Research Scope Strategy UI

Health dashboard

With a brand refresh in progress and new flagship stores opening, Walgreens was promising to be more than just your corner pharmacy. Whether from home,...

Alignment Collaboration CX Design system Direction End-to-end Product design Proof of concept Research Startup Strategy

Greenlighting

Cinimeo was a start-up proof-of-concept that drove backing for the greenlighting films through tiers of audience submissions and data analysis for studios and investors. This...

Collaboration CX End-to-end Product design Research SaaS Startup UI UX

Global hospitality

Buuteeq was a hospitality booking, inventory tracking, and marketing startup specializing in unique global stays. The challenge was to launch a beta application that translated...