CX – Forsythe / Frankendesign

Alignment Collaboration CX Direction End-to-end Inspiration Leadership Management Process Product design Strategy

Design for access and dignity

I joined the world’s largest retailer to manage talented teams of UX designers challenged to steer informed customers to choices that fulfill wellness needs. I...

Alignment Collaboration CX Design system Direction End-to-end Product design Proof of concept Research Startup Strategy

Greenlighting

Cinimeo was a start-up proof-of-concept that drove backing for the greenlighting films through tiers of audience submissions and data analysis for studios and investors. This...

Collaboration CX End-to-end Product design Research SaaS Startup UI UX

Global hospitality

Buuteeq was a hospitality booking, inventory tracking, and marketing startup specializing in unique global stays. The challenge was to launch a beta application that translated...

Alignment CX Design system Product design Strategy UI UX

Nothing micro about Microsoft

Searching Microsoft is like scanning the known universe for a moon—you want a specific moon but what planet does it revolve around in what solar...

Alignment Collaboration CX Design system Direction End-to-end Feature release Leadership Process Product design Proof of concept Requirements Research Scope Strategy UI UX

Manufactured inventory

Deal density is a big deal for a hyper-local marketplace. On a map view especially, it becomes even more clear where sales are a challenge...