Alignment – Forsythe / Frankendesign

Alignment Collaboration Direction End-to-end Leadership Management Process Product design Proof of concept Requirements Research Scope Strategy

Food as medicine

As North America’s largest retailer with locations serving remote and underserved communities, Walmart stores are often a great resource, if not only resource, for products...

Alignment Collaboration CX Direction End-to-end Inspiration Leadership Management Process Product design Strategy

Design for access and dignity

I joined the world’s largest retailer to manage talented teams of UX designers challenged to steer informed customers to choices that fulfill wellness needs. I...

Alignment Bits and pieces Collaboration Direction Leadership Management Process Product design Scope UI UX

Questioning the answer

While auditing for a new feature expression throughout the user journey, one key problem stood out. Our new inventory surfaced in map view was easily...

Alignment Direction Inspiration Leadership Management Process

Manage process, mentor people

Some designers need space. Others need guidance. What we all need are goals matched with productivity. What brings out the best work is unique to...

Alignment Collaboration Direction Graphic design Inspiration Leadership Strategy

Design Union, the brand

Our newly unified design team was initially seen as intimidating and bureaucratic to the rest of the organization. To better broadcast our intent, we created...

Alignment Collaboration Direction End-to-end Feature release Innovation Leadership Product design Proof of concept Requirements Research Scope Strategy UI UX

Groupon’s two-sided marketplace

Research continually pointed to convenience being a determining conversion factor for consumers. Groupon pursued growth through expanded value-adds on top of their existing discounts. But...

Alignment Collaboration Direction End-to-end Feature release Innovation Leadership Process Product design Proof of concept Requirements Research Scope Strategy UI Uncategorized UX

Guided browse for our Things To Do vertical

For this project, I partnered with our Executive PM to lead the vision with a team of Sr. PMs; engineers for desktop, touch, iOS, and...

Alignment Collaboration Direction Inspiration Leadership Management Process Research Strategy Uncategorized

Design principles

A design team of 30+ needs a guiding set of principles. To provide design leadership to an organization of 3,000+, those design principles need to...

Alignment Design system Feature release Product design Requirements Research UI UX

Convenience inventory

Many Groupon products were incentivized to consumers through convenience. Bookable inventory offered merchants reliable business and yield management. For Groupon, the challenge was to change...

Alignment Collaboration Direction Graphic design Innovation Leadership Process Product design Requirements Research Scope Strategy UI

Health dashboard

With a brand refresh in progress and new flagship stores opening, Walgreens was promising to be more than just your corner pharmacy. Whether from home,...