Many Groupon products were incentivized to consumers through convenience. Bookable inventory offered merchants reliable business and yield management. For Groupon, the challenge was to change consumer behavior to recognize availability options as a value-add to discounts—and in some market-rate instances, the main driver.

With many verticals and products, each booking flow needed to adapt to specific requirements such as pre-purchase, post-purchase, IMS vs. requests for times, and multiple options related to the inventory types. On top of all the variables, we needed to utilize consistent patterns that trained and set consumer expectations.

I conducted audits and oversaw UX/UI for booking experiences across all Groupon verticals and products. As our design system evolved, I tracked our booking widgets for compliance. Through new product development and usability testing, the merchant-driven BeautyNow vertical set the bar for the calendar flow. Meanwhile, the Date/Time Finder allowed consumers to not just book but to begin their search based on availability.