Witnessing a design culture drowning in quantitative data while management ditched demands of actual creativity, I took this presentation on the road to invigorate the more humanist element of our industry, beginning with ieSummit 2014 in San Francisco. Here area a few of my favorite slides.

The creative process, and a creative team, thrive on chance, misbehavior, differentiation, paradox, competition, collaboration, and isolation. They are agile by nature and struggle against deadlines and prescribed rules of engagement.

How do you, and why should you, trust a team and a process that is rebellious and unfamiliar, seeking to constantly reinvent itself? And how does the business bed-buddy of quantifiable user testing factor into measuring success against the creative demands of a more amorphous strategy?

Frankendesign