Case study: Food as medicine
As North America’s largest retailer with locations serving remote and underserved communities, Walmart stores are often a great resource, if not only resource, for products...
Strategy
Is it on brand or an extension? Looking for growth, speed to market, or best in class? Let’s grab some OKRs and customer insights and drive with research to steer new features, not afraid to pull a hard-left or u-turn.
Process
Whether it’s 20 stakeholders or 20 iterations, double diamond and design thinking don’t matter if a chain of command is in the way. Plugging in the right process provides a template for transparency and empowerment.
Creativity
Let’s update a source-of-truth, tune a feature for experimentation, or build an end-to-end North Star. Invent or innovate, maintain or disrupt, I draw from both instinct and validation, long walks and caffeine.
Craft
Execution means using design systems; perfecting typography, color, composition, and layout; and mastering the hand-off. There are plenty of pixels and vectors under these fingernails.